wildwonder

Creative Direction

Two glass bottles filled with juice are sitting at an angle on a blue board. The seamless is blue as well and around the bottles are mangoes, lemons, ginger, and turmeric root.
Challenge

Formerly known as Tea Crush, wildwonder started as a tea company based in the Bay Area. The founder, Rosa, wanted to reimagine and extend the brand beyond teas. We provided creative direction and guidance for a full rebrand from naming, brand story, visual direction, packaging design, website, and content direction.

Solution

The brand originated from Rosa watching her grandmother brew tonics with wild herbs that worked wonders for health, and thus, the name wildwonder was born. From playful naming to ingredient-focused photography, we sought ways to elevate the wildwonder brand story and bring their product to life. wildwonder’s super-herb infusions are made from wild plants, medicinal herbs and rare spices from Rosa’s childhood. Each flavor is paired with exploding, colorful illustrations of the wonder’s inside and thoughtful imagery centered on the ingredients. The web experience combines color and product imagery into a scrolling feed of everything wildwonder has to offer.

wild wonder logo in white on a sapphire blue background
wild wonder's three brand fonts typed in different sizes in navy blue on a chartreuse background
All of wild wonder's bottles next to each other. There are six in total and the flavors are ginger lemon, turmeric pear, matcha pineapple, peach ginger, guava rose, mango turmeric.
Three wild wonder bottles next to each other on a pale blue seamless. Behind them are colorful illustrations of fruit and plants.
Still life image showing two red flowers and slices of turmeric root and powder.
Image of bottle standing on a red seamless with turmeric root and mango slices next to it.
Bottle standing on a mint green seamless with pink flowers and pink guava fruit slices next to it.
A glass bottle with a yellow beverage is standing on a yellow seamless surrounded by peaches and ginger.
Credits
Client:

wildwonder ↗

Creative Direction:

Connie Lui

Wordmark and Illustration:

Olio

Still Life Imagery:

Katie Wann

Web Development:

Maya Kulkarni

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