Entirely

DuMont, a leading European MarTech champion, came to YC seeking to rebrand by unifying its subsidiary products under one umbrella brand aligning with the Ecosystem Driver approach. The goals were to increase market presence, differentiate from competitors, attract new clients, and enhance global reach while fostering trust with the target audience. With its innovative approach and a fresh brand experience, DuMont is poised to become a major player, leveraging cutting-edge technology and its rich legacy.

YummyColours shaped Entirely into a distinct brand and open marketing ecosystem, evolving it from a group of companies into a unified identity. YC developed the strategic foundation for the brand. To support this evolution, YC crafted a forward-thinking visual language that reinforces the brand’s identity while ensuring consistency in colors and typography across the four founding members. Naming & Concept: Transitioned from "United" to Entirely maintaining the essence of integration while embedding creativity into the brand’s tone of voice.

Brand Mission: Positioned Entirely as a leader in marketing technology—scalable, hyper-personalized, and community-driven.

Symbolism & Identity: Designed a visual system featuring a four-point star, fractal, and compass, symbolizing the four founding partners and their collective vision.

Strategic Brand Architecture: Developed a cohesive framework that aligns and harmonizes the identities of the four founding partners. This strategic and visual foundation strengthens Entirely’s presence and paves the way for its future growth.