The Place I Was Telling You About

Book Design

Image showing two hands holding the open book to a spread with a lot of yellow and blue colors. A pair of reading glasses are on the table and a segment of a palm leaf is coming into the image.
Challenge

Marcus Lloyd and R'el Dade are models and influencers who have created the lifestyle blog, This Is The Place I Was Telling You About, based on their shared love for food, photography, and travel. Over time their blog has gained thousands of followers and consistent requests for a physical city guide. In understanding what their followers wanted - something to hold, engage with, and show off - YC joined the team to design a book that perfectly showcased some of the bloggers' favorite spots in New York City.

Solution

Using Marcus and R'el's photo documentation of the city, we built a comprehensive guide to shopping, eating, drinking and staying in New York City. The City Guide features twenty-five recommendations across the boroughs, from chic hotels, third wave coffee shops, boutique shops, and exceptional restaurants, to some of the best cocktail bars in town.

Hands holding the book showing the red book cover with the title This is The Place I Was Telling You About written across it.
Hands holding the book open to a page showing pale mint color frame and photos from a plant store. On the white table there are reading glasses and a pink vase with a yellow flower.
Image showing the books color palette in circles. There is a total of 12 colors.
The books two fonts shown in cream written on a warm deep orange background.
The icons for the book shown in warm deep orange on a cream background.
Hands holding the book open to a page showing a cup of cappuccino and an indoor space with an orange couch and a large piece of modern art hanging on the wall.
Credits
Client:

Marcus Lloyd and R'el Dade ↗

Creative Direction:

Diego Marini

Design:

Bridget Pavlick

PM:

Jordan Ross

Photography:

Marcus Lloyd and R'el Dade

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