Sleepwa[l]king

Concept of the Year

Photo showing all of the Sleepwalking cards face up lying next to each other evenly spread out on a medium gray seamless.
Challenge

YummyColours annually reflects on the coming year by asking questions about the future, analyzing the answers, and synthesizing them into one comprehensive idea. This idea becomes the Concept of the Year. The concept is then shared with participants to interpret as they wish. Two years into the pandemic, YummyColours began to explore the control and lack of control during the states of Sleeping, Waking, Walking. After brainstorming, they culminated their ideas into the theme of transposition of consciousness. This changing of awareness, shifting sensibilities, and the state of being in the in-between is best summarized as the concept for 2022: Sleepwa[l]king.

YummyColours presented this open-ended concept to 72 international creators, from architects and chefs, to scientists and technologists, activists and photographers.

Solution

Rooted in our mission to imagine the future through open expression, each participant created a piece of work inspired by this concept. And, as inspired by Tarot as we were when coming up with the concept, YummyColours curated the projects into a physical deck of cards categorized by six different suits of Sleepwa[l]king - Trance, Pace, Vigil, Fall, Lull Revive.

The vision for Concept of the Year is to become an impactful and anticipated moment, an open-source “future’s yearbook” for inspiration made by people of all backgrounds, whether sleeping, walking, waking, or neither.

Unmute
Photo showing six stacks of cards face up on top of a dark gray seamless. They are arranged neatly and the top cards showing are all in shades of grays, blues, and lavender.
Image showing the six images that represents the six states in Sleepwalking. The states are Vigil, Pace, Trance, Fall, Lull, and Revive.
Animation showing the deck of cards, their box, and the booklet. Next to them are three cards face up that keep changing showing different participant's projects.
Photo showing all of the Sleepwalking cards spread out. They are all face down showing their yellow and black backs.
Photo of a single card from the Sleepwalking deck. The title is Lion Man and shows a photo manipulation in warm golden and reds against a black background.
Images showing the landing page of the Sleepwalking.world website. The background is light gray and across it says SLEEPWALKING multiple times in a black art deco font.
Illustrations showing a dart target in the center in three shades of blue. On both sides of the target are drawings of white marble statues holding the target in their hands. Everything is set against a dusty blue background.
Animation showing a banana going through its ripening stages from yellow to dark brown-black ending with being a hand weapon.
Photo collage of a lion and a human interacting in different poses. The colors are golden and red and set against a black background.
Digital illustration showing a building at the bottom of a river set against a blue sky with a few white clouds. The river streams towards the viewer and on both sides are people standing next to it.
Image showing a melting pop-sickle in hot pink and purple colors with flowers pressed into it.
Photo of five cards lying next to each other face up displaying five participants projects.
Credits
Creative Direction:

Diego Marini, Connie Lui, Denize Maaløe

Design:

Bridget Pavlick, Lauren Cramer, Mia Le Coe, Katie Osborne

PM:

Krystal Greven

Card Still Life Photography:

Aaron Bernstein ↗

Print:

OperoItalia

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