Shopify

Shopify engaged YummyColours with the challenge of gaining traction in the platform’s EMEA markets. An e-commerce platform widely known in North America, Shopify needed to spread the word further, showcasing how the Shopify is ultimately good for businesses. With each market already communicatively accentuating its own locality and specificity, the brand chose to highlight four European ones – France, Germany, Spain, and Italy – in video form to build Shopify’s reputation within.

To solve this challenge, YummyColours spent quality time with each market, getting to know France, Germany, Spain, and Italy’s local Shopify teams to pinpoint what exactly needed to be showcased in each respective video. Together with local copywriters, we interviewed chosen merchants to grasp their ethos and individualities leading up to the 12-day production, touring the four countries across Europe. The shoot included scouting each country and capturing each merchant so that we can celebrate them, their craft, and the way they use Shopify to help their business grow.