The Next Generation

Many philanthropic organizations prioritize donors and their contributions, focusing little on youth-led projects and grassroots initiatives. The traditional grant-making process remains top-down, non-collaborative, and burdened by outdated practices. Risk-averse by nature, these institutions often avoid bold stances or challenging the status quo. Their messaging revolves around "driving positive change" without true disruption, while their visual identity tends to be uninspired, outdated, and indistinct. Few highlight social innovators or foster intergenerational leadership; co-creation is rarely prioritized over rigid structures. While some efforts are made to adopt more inclusive, transparent, and approachable language that acknowledges power imbalances, such cases remain exceptions. Disruptive, forward-thinking visual identities are still rare in the sector.

The Next Generation is driven by a deep dissatisfaction with the status quo, determined to break outdated values, beliefs, and norms that no longer serve us. Often overlooked and disempowered, TNG challenges the “old” world—not through blind rebellion, but with purpose and awareness. Harnessing the power of disruption, the foundation shakes up the system with intention, refusing to be reactionary for its own sake. In the face of unprecedented crises, TNG remains laser-focused on the impact it wants to achieve—boldly pushing boundaries while leading with empathy and kindness. Inspired by this spirit, YC created a visual identity centered on arrows—symbols of momentum, growth, and expansion. These dynamic forms radiate outward, reflecting progress and amplifying the reach of people and ideas. True to TNG’s mission of expanding the change-making influence of visionary humans, the design embodies empowerment, equipping the next generation with the tools to succeed.