Plastik

Visual Identity

Plastik-Thumbnail
Challenge

Plastik, the iconic Lebanese magazine founded in 2009 by Eli Rezkallah, challenged YummyColours to strategically streamline the communication amongst its brands—Studios, Magazine, Gallery, and Shop—each with a different visual identity. With unity as the ultimate desire, Plastik sought to modernize and simplify their visual brand in order to let their work shine while simultaneously standing out in a newsstand.

Solution

YummyColours took on the challenge and created a world that clearly encompassed all brands of Plastik. YC developed a system for this world that balanced structure and playfulness, and the modularity offered great flexibility with icon treatments and color combinations. To increase recognizability, YC paired each sub brand of Plastik to a specific color. In order to modernize the brand, YC chose a simple and clear font shifting to lowercase, to keep Plastik friendly and approachable.

Image shows the Plastik logo, which is the word plastik in lowercase in black, geometric sans serif type.
Image shows the previous Plastik logo, which shows the letters in all caps with an effect to make them look like pink neon lights, with the label "below" under it on the left. To the right is the new plastik logo, all lowercase black letters in a sans serif font, with the label "after" under it.
Image shows a graphic showing alignment of the plastik logo when you create sub-logos for plastik studios and plastik gallery.
Unmute
Image shows a hand holding a black tote bag covered in plastik logos in white rectangles. The background is bright yellow.
Image shows a graphic displaying plastik's font, Value Sans, in white on a bubblegum pink background.
Image shows the plastik gallery logo in black and white on top of an image of a person in a pink tub on a pink background. The person has brown hair that is parted on the site. They are wearing bright blue tights with bright red heels with one foot in the air. They have on bright red sunglasses and have a lollipop in their mouth.
Animation shows round stickers in red, pink, yellow, black, and dark blue with the plastik logos on them pile up on top of an image of a person with a short blonde bob wearing large black sunglasses with red lipstick and a pink silky blazer and a news microphone below their face.
Image shows a grid of covers of Plastik Magazine with bold portrait imagery on them and the plastik logo in bright yellow on them.
Image showing on the left a 3 by 5 grid of circle stickers each with one of the logos - Plastik, Plastik Studio, Plastik Gallery. The top row is a photo of a person's face and the rest are in the brand's color palette - black, yellow, hot pink, red, navy. On the right side is a photo of the inside of the Plastik store with the logo written in pink neon hanging on the wall.
Image shows a gallery space with pieces of bright, graphic artwork lining the walls. There is a big dark blue wall in the center of the image with the plastik gallery logo on it.
Image shows a person in black sunglasses with the arms clasped behind their head facing the camera on a bright blue background. They are wearing a white, short-sleeved tee shirt with a small plastik logo in a pink box on it.
Image shows a navy blue knit, cuffed beanie with a black, rectangular patch with the Plastik logo in white on it.
4 by 3 grid showing examples from Plastik's Instagram content. They are made from photos with meme type writing on top.
Image shows three phone browsers showing the plastic website with stripes of the brand colors (black, pink, red, dark blue, and yellow) being used like stripes and like tape.
Animation showing the Plastik logo with different emojis replacing the i in Plastik.
Image shows a web browser with the Plastik website on it with stripes of red, black, pink, dark blue, and yellow, with the logos of plastik world, plastik, plastik studios, plastik gallery, and plastik store on them.
Credits
Client:

Plastik ↗

Creative Direction:

Diego Marini

PM:

Krystal Greven

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