Nude Barre

Brand Narrative

Image showing person in a sofa in yoga bridge pose wearing Nude Barre tights and a gray teeshirt. The sofa is dark brown against a white wall with two framed photos on it. On both sides of the sofa is a door and in from of the table there is a table with books and a chess board on it.
Challenge

Nude Barre is category-defining intimate performance wear that offers twelve shades of flesh-toned tights, bralettes, and underwear to match the varying levels of melanin in skin tones.

Nude Barre looked to YummyColours to develop the brand’s strategy, visual identity, and messaging that respects the brand and its origins, speaks to its range of customers, and presents the different interests around its product offering. Nude Barre sought consistency in its brand expression visually, verbally, and through its content in a way that strongly impacted the world.

Solution

YC developed Nude Barre’s brand narrative that started from in-depth strategy work deeply rooted in the founder’s origins. We positioned Nude Barre in a personal, dynamic, and intentional way that one can see throughout every element of the brand—from product naming and tagline to the shade finder quiz on the website and editorial concepts. This strategy then informed the visual identity including logo, colour palette, typography and packaging design.

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Image showing a person seated on a soft white rug against a mustard yellow velvet couch. Behind the couch is a big banana palm, a white brick wall, and a painting in warm colors. The person is looking in camera, has short white hair. They are wearing an open soft light blue denim shirt and underneath a Nude Barre bralette and tights. Across the image is written 'Hu(e)mans performing life'.
Cropped image showing person with their eyes closed standing against a gray wall. They are wearing a Nude Barre bralette and brown pants and an open white robe style shirt.
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Overhead image showing person lounging on a beige sofa. They are looking in camera, wearing a Nude Barre bralette and tights. They are also wearing an open beige cardigan and their feet are pointing towards the camera creating depth of field.
Image showing a person standing by a window, looking in camera. They are wearing a Nude Barre bralette and baggy mid blue jeans and a white short sleeve cardigan. Behind them is a green plant and the view of the window is a city.
Close up image of a person standing next to a window. They are wearing a Nude Barre bralette and fishnets underneath a mid blue pair of baggy high waisted jeans. They are also wearing an open white short sleeved cardigan.
Image showing a person sitting in a window looking in camera. Outside is a cityscape. The person is wearing a Nude Barre bralette and fishnets underneath a mid blue pair of ripped jeans. They are also wearing a short sleeve white knitted sweater. Across the image is the Nude Barre logo.

Product shades were renamed using times of the day. Time is a playful way to speak about skin tones and Nude Barre product shades palette. It’s a fun, easy-to-grasp system that avoids making any particular shade sound better or more important than another.

Image showing multiple images side by side each showing a different model wearing a different shade of Nude Barre. A circle is placed on each image and inside the circle is the name of the shade ranging from 6 pm to 7 am. There are 12 shades of nude in total.
Image showing multiple pages from the Nude Barre brand style guide side by side in a grid. It shows the color palette, tagline, packaging design, icons, etc.
Animation showing a single tube of the NudeBarre packaging. The light moves across the surface revealing the word-mark printed in black on a violet ground.
Cropped image showing a person sitting on a hard wood floor. They are wearing a Nude Barre bralette and underpants. They have a large tattoo on their left upper arm and their gaze is downwards. Across the image is written 'Hu(e)mans performing life'.
Images showing multiple crops of a person wearing a Nude Barre bralette, underpants, and fishnet stockings. They are standing against a white wall and the crops shows details of the products they are wearing.
Image showing person wearing a Nude Barre bralette and underpants. On top they have a soft robe in an abstract black and white pattern. The robe is open and the person is looking in camera. The floor is hard wood and behind them is a white door and wall. Next to them is a window with the sun streaming in.

YummyColours has been one of the best decisions I have made for Nude Barre. Nude Barre was in a growth period, where we needed clear articulation of all that we offer and stand for. The YC team is so thoughtful, thorough, and passionate about their partnerships. They are all in with you. Every time they presented new ideas and concepts, the Nude Barre team were blown away. Creatively, it is like they are from another planet (in a good way). YC has truly elevated our brand. Our customers clearly understand who we are, what we stand for, and why we exist. YummyColours has brought Nude Barre to life in so many ways. I was able to brain dump my vision and aspirations for Nude Barre and they came up with the most beautiful interpretation of that in our brand identity, narrative, and messaging.

— Erin Carpenter
Nude Barre Founder + CEO
Two image side by side showing a person adjust their ankle boots while seated on a bed. They are wearing a black Nude Barre bralette and fishnet tights. The bed is cream linen and in the bedroom there is a big green plant and the sun i streaming in. Across one of the image is the Nude Barre logo.
Close up image showing a pair of hands adjusting the bottom of a pair of leggings. The leggings are a rich brown and they are wearing a cool gray knitted sweater with long cuffs. They are sitting on what looks like a cream colored linen covered duvet. Across the image is written 'Hu(e)mans performing life'.
Image showing person sitting in a wicker chair, looking in camera, They are wearing a soft, oversized light gray sweater and medium warm gray socks. There are plants behind them and next to them and the sun is streaming in from the side.
Image showing person standing on a hardwood floor wearing a light gray oversized soft sweater and medium warm gray socks. They are touching their face with their right hand while looking out to the side where the sun is coming from. Behind them is a wooden book case filled with books, plants, records, and decorative objects. Their hair is short and white and they look happy.
Image showing a person doing an advanced yoga pose (a type of crow pose it looks like). They are looking really happy, smiling, have long brown hair, is wearing a coral sheer top and black tights. The floor is a hardwood, medium brown, slim plank type. behind the person is a white wall and white door and next to them is what looks like a heavy canvas type cream colored curtain. Across the image it has the Nude Barre tagline "Hu(e)mans performing life".
Close up image showing a person wearing a Nude Barre bralette and reading a book. They are holding the book with their left hand while softly touching their mouth with the right hand. They are sitting on a dark brown couch.
Animation showing a swatch book opening and closing. The swatches show 12 shades of nude.
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Credits
Client:

Nude Barre ↗

Creative Direction:

Connie Lui, Diego Marini

PM:

Krystal Greven

Strategy:

Ayesha Jordan, Tara Purnell

Copywriting:

Starr Rocque, Khira Jordan

Photography:

Shanita Sims, Noemie-Marguerite, Aaron Bernstein ↗

Videography:

Noemie-Marguerite

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