Human Rights Foundation

Experience

Image shows the exterior of a contemporary building with glass paneled walls. There is a row of outdoor signage that is covered in navy blue, coral, and white geometric graphics and text. There are people walking by and gathering near the signage.
The Conference

The Oslo Freedom Forum is a transformative annual conference where the world’s most engaging human rights advocates, artists, tech entrepreneurs, and world leaders meet to share their stories, brainstorm ways to expand freedom, and unleash untapped human potential across the globe.

Challenge

The first-ever Oslo Freedom Forum was taking place at New York’s Alice Tully Hall at Lincoln Center. YummyColours was given the challenge to design, produce, and execute the one-day Freedom Forum pop-up for activists and participants visiting from around the world.

Solution

YummyColours oriented the conference’s visual ethos around a quote by Elie Wiesel: “The opposite of love is not hate, it's indifference. The opposite of beauty is not ugliness, it's indifference. The opposite of faith is not heresy, it's indifference. And the opposite of life is not death, but indifference between life and death.” YC wrapped the Lincoln Center in quotes, and designed unique typography treatments for the indoor trade experience, which echoed across booklets, programs, animation series, and keynote presentation visuals throughout the event.

Image shows the words OSLO FREEDOM FORUM NEW YORK 2017 in decal letters on a window. The words are backwards because it is taken from inside the building. Through the window are multi-story city buildings.
Image shows a contemporary building with glass-paneled walls. Words on the building's windows read OSLO FREEDOM FORUM on the left and Alice Tully Hall Lincoln Center on the right. There are people walking around in front of the building.
Graphic shows the grid for laying out the Oslo Freedom Forum logo. The largest one is the one for NEW YORK 2017. There are 6 more smaller logos featuring 6 other city names.
Image shows a person standing on a stage next to a microphone. Behind the person is a large screen with a slide displayed that says THE SOUND OF DEFIANCE in navy blue letters on a white and orange geometric shape.
Image shows a grid of graphics on navy blue backgrounds with words in light gray, white, and orange.
Image shows a person on a stage with wooden floors. There is a large screen behind them that shows the words THE NEWS IS A SYSTEMATICALLY MISLEADING WAY TO UNDERSTAND THE WORLD in white and orange letters on a blue background. There is a triangle of coral in the lower left corner of the screen.
Image shows a grid of 9 graphics in the colors navy blue, coral, and light gray.
Image shows two books side-by-side, one showing the front and one showing the back. Across it reads OSLO FREEDOM FORUM in navy blue text on a coral-orange background.
Image shows an open book with white pages. There is navy and orange text on the left-hand page and a stacked map of the world on the right-hand page.
Image shows an infographic titled Protecting Human Rights Activists Online How an Unlikely Collaboration at OFF Can Make an Impact. It depicts an illustration of a table from above surrounded by chairs. There are various devices (laptops, phones, tablets, etc) on the table. To the left there is an illustration of a plant. It is surrounded by small text.
Image shows a graphic titled Smuggling Information into North Korea How an Unlikely Collaboration at OFF Can Make an Impact. It shows a digital illustration of a rectangular table surrounded by small text and illustrations of chairs. On the table is plates of food, utensils, books, tablets, etc.
Image shows a grid of 9 images that depict the event booklet. It is light gray, orange, and navy blue and consists of large text graphics, infographics, and images.
Image shows a person with tape over their mouth with writing on it (on the left) and HRF in orange text on a white background (on the right).
Image shows a graphic that consists of the word FREEDOM oversized on a navy blue background. It is surrounded by small text in white.
Image shows a graphic of the phrase THE RIGHT TO in oversized navy letters in a sans-serif font. It is on a coral background with a drop shadow and surrounded by small white text.

OFF in NY: Alice Tully hall Lincoln Center takeover

Image shows a set of 4 rectangular, navy blue 3D installations that have the word FREEDOM in large letters on them. They are sitting indoors on a white glossy floor next to a window.
Image shows 4 rectangular 3D installations. Together they show the phrase THE RIGHT TO in navy blue letters with an orange shadow on a light gray background. The installations sit on a glossy white floor inside a building near a window.
Image shows a row of outdoor signage in a city environment. The signage is navy blue, coral, and white, and there are people stopped nearby talking and others walking past.

OFF in NY: High Line kick-off event

Image shows people gathered in an outdoor space surrounded by buildings and plants. There is a rectangular 3D navy blue installation that reads OSLO FREEDOM FORUM NEW YORK 2017 on it followed by paragraphs of smaller text in white and orange.
Credits
Client:

Human Rights Foundation ↗

Creative Direction:

Diego Marini, Denize Maaløe

Photography:

Connie Lui, Nathan Kraxberger

Production:

DLX Marketing

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