Adobe Creative Residency

Visual Identity

Challenge

Adobe tasked YummyColours to visually unify the Creative Residency’s programs aligning the logo and colors dictated by the Adobe Brand team. In doing so, the Residency wanted to redesign their website and messaging to clearly communicate the purpose, structure, and benefits of the programs.

Solution

Through collaboration with multiple departments within Adobe, YummyColours aligned the visual branding and messaging that then informed the digital content toolkit for campaigns and website intended to recruit and highlight the Community Fund and Residency programs. This media toolkit included campaign concepts, content deployment calendar, and methods of generation.

A pink hand holds a stack of red coins above yellow pedestals with more stacks of red coins on them.

A turquoise hand delicately touches a clear orb on balanced on a yellow hand, all surrounded by a red portal in a pink background.

Animation shows pink arm and a purple arm hold and shake red cups connected by red string, all on a yellow background.

Promotional and informational communication around the different programs needed to be made more easily available to potential applicants. We distilled key points about the Abode Creative Residency programs and came up with three types of content to address and convey to potential applicants what the programs are, who can participate in them, how to apply for them, and why creators should apply.