Armadio

Visual Identity System, Photography, Video

Image shows the middle portion of a person in a light pink suit surrounded by white sculpture fragments, holding a geometric black leather clutch bag.
Challenge

Armadio.com, a commerce company focused on promoting exclusively Italian leather goods by local independent brands and artisans, needed a rebranding and concomitant revamp of its cross-platform creative content.

Solution

Armadio means closet, wardrobe, or cupboard in Italian. YummyColours pursued their creative direction for their digital channels with that meaning in mind, working with their team to craft a distinct visual and content-based brand identity. The first step was to clarify and define the positioning and content creation strategy. YummyColours rooted its work in five core principles the brand espoused: quality craftsmanship, modern design, Italian-made, direct-to-consumer model, and fair pricing. Each aspect of the brand’s revised visual identity reflected these values.

Image shows black text on a white background that reads Armadio.
Image shows a graphic of a gray outline of a wardrobe door with guides showing the construction of the icon.
Image shows white text on a black background showing the font used for Armadio: Avenir Next.
Unmute
Image shows the front and back of a charcoal gray business card on a same-color background. The front reads Armadio and the back shows the employee information in white text.
Image shows a grid of 9 images of black, blue, and white leather textures with the Armadio logo on them.
Unmute
Image shows a person in a long black dress against a marble background wearing an orange-toned leather bag and beige heels. They are touching their dark hair, and you do not see their face.
Image shows a person walking in a blush pink jumpsuit, a long duster with short sleeves, and off-white sandals while holding a light beige leather bag.
Image shows a geometric black handbag sitting on a bench-shape of white marble.
Unmute
Image shows a person wearing a white shirt and black skirt carrying a large reddish leather bag. They are standing in the opening of a giant white marble structure.
Unmute
Image shows an arm reaching out from a piece of a white column, in a room full of white sculpture fragments, holding a geometric, yellow leather handbag.
Image showing the middle portion of a person in a light grey outfit holding a ochre leather clutch standing in a forest of bamboo.
A person in a short off-white dress holds a large black leather handbag and stands surrounded by marble slabs.
Image shows a person with dark hair wearing a long off-white jacket holding a navy leather bag and standing in a forest of bamboo. They look back with their face toward the camera but their eyes direction beyond the camera.
Image shows a person wearing an off-white top and pants, holding a striped leather bag. They are standing in front of 3 arches filled with slatted shutters.
Credits
Client:

Armadio

Creative Direction:

Diego Marini

PM:

Jordan Ross

Logo Animation:

Erik Righetti

Photography:

Loris Pignoletti

Website Development:

Regolo Design

Videos:

VideoBaker.it

Styling:

Francesca Bertini

Make-up:

Giulia Cresci

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