Kettl

Visual Identity

Image showing a pair of hands preparing a matcha using a wooden spoon to scoop the bright green powder into a ceramic bowl.
Challenge

Based in both NYC and Fukuoka, Japan, Kettl tea is the authority on Matcha and Japanese teas. Kettl has the backing of over 36 Michelin starred chefs including Thomas Keller, Jean Georges, David Bouley, Eiji Icihimura & Daisuke Nakazawa. As Kettl continues to grow, the brand needs a close-knit creative partner to conduct consistency across platforms.

Solution

We have been working with Kettl since 2018 to create a cohesive brand story reflected through visual direction, packaging, collateral, catalog, store design, product development, content direction, and special collaborations. Recent additions to Kettl include creative direction for the new Bowery location, designs for menu boards, takeaway hot and cold beverage cups and packaging for matcha chocolate bars and tea puddings.

Image showing the Kettl cafe with a person pouring a matcha into a ceramic cup.
Image showing person standing outside the Kettl cafe. They are wearing a red hat and a medium brown long jacket. The cafe wall is white with the logo on and Japanese writing.
Image showing a clear take away cup with deep green iced matcha inside.
Image showing a grid of print layout talking about Kettl's partners and products.
Image showing three little pots filled with Kettl pudding. A wooden spoon is next to them and everything is on a black background.
Image showing three boxes of Kettl ice cream.
Image showing a pack of Kettl chocolate and the bar of chocolate next to the packaging. The chocolate is green from the matcha and the packaging is black with white writing on top.
Image showing a white take-out cup with Kettl logo on the front and a white plastic lid. The table is black and the wall dark gray.
Credits
Client:

Kettl ↗

Creative Direction:

Connie Lui

Photography:

Connie Lui

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