New York From the Air

Book Design

Photo of the red books with blue writing lined up behind each other forming a line on a gray seamless.
Challenge

New York is one of the world’s most photographed cities—curated books covering all aspects of architecture and daily life abound. When Rizzoli, a prestigious international publisher headquartered in NYC, asked us to partner on Paul Seibert’s latest photography project, we knew our challenge would lie in creating a visual narrative that truly stands out.

Solution

Photographer Paul Seibert is an experienced aerial photographer known for capturing New York from above via helicopter. We incorporated graphics from helicopter routes and maps throughout the book to provide a deeper context for this unique perspective. From start to finish, we organized Seibert’s stunning imagery in seasonal order, and from dawn to dusk to provide an overarching narrative experience for the reader.

An overhead photo taken of the double-spread index page of the book. A 3D illustrated map of Manhattan is shown in colors purple, green, and teal. On major monuments, there are callouts with their names written in red. The book is lying on a cobalt blue seamless.
Photo taken from a helicopter flying above Manhatten. A corner of Central Park is in the upper middle part of the photo and surrounding it are highrisers.
Photo showing the red book almost closed but open enough to get a glims of the pattern inside of it. The title NEW YORK FROM THE AIR is printed in cobalt blue foil and the book is resting on the same color seamless.
The book is open to a double spread with bright orange-red text on white ground. In bold large letters, it says FROM THE AIR. The book is photographed against a cobalt blue seamless.
Overhead photo showing a double spread from the book with six different New York pictures. The title of the spread is ABOVE THE NOISE which is written in red. The book is resting on a cobalt blue seamless.
A spread showing three images next to each other. The one on the left shows the top of a skyrise, the one in the middle shows a skyrise with a big Pepsi Cola sign in red, and the photo on the right shows a bridge over water. The three images are all in colors of dark gray, black, and navy.
Overhead photo of the book showing a double spread each with a sunrise photo of a skyrise. The sunrise is showing lavender, orange, yellow, and pink colors and the sky risers are gray metal. The book is lying on a cobalt blue seamless.
Photo showing a close-up of three buildings each with its own texture and color. The first one looks teal, the second light gray, and the third a warm mid-gray.
Overhead photo showing the book open to a double spread of a bridge and a high-rise building. The colors of the two photos are mostly black with light making part of them brighter. The book is lying on a cobalt blue seamless.
Overhead photo showing a spread from the book with a sunset NY skyline photo on the left and blue text on the right. The book is lying on a cobalt blue seamless.
A photo showing a stack of the NEW YORK FROM THE AIR books. The books are red with the title in cobalt blue foil. The stack is standing on a light gray seamless.
Credits
Client:

Rizzoli ↗

Aerial Photography:

Paul Seibert

Creative Direction:

Diego Marini

Design:

Katie Osborne

PM:

Krystal Greven

Index 3D illustration:

Taylor Baldwin

Tabletop Photography:

Aaron Bernstein ↗

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