Mix Magazine

Creative Direction

Image showing a row of objects in different colors, each representing a color of the palette - purple, green, yellow, white, gold, brown, gray, teal.
Color Forecasting

Mix Magazine, from trend forecaster Colour Hive, asked YummyColours to share their vision for Spring/Summer 2019 color trends. YummyColours realized they couldn’t conceive of a color palette pinned to any one industry; trends today live in cross-media experiences rather than in specific object. With this in mind, YummyColours crafted their Spring/Summer palette as a multi-sensorial color experience associating each swatch with a color, an emotion, a sound, and an object.

Image showing a typed out list of pop culture references from 1969-2009
Image showing the color palette in circles of different sizes.
Image showing a purple piece of plexi and three green bottles of nail polish. Everything is standing on a mirror.
Image showing a gold brick, a yellow piece of plastic, a few beige tubes, and a white cassette tape - all standing on a mirror and with descriptions of each color next to the objects.
Mix-Mag2
3 x 3 image showing black and white images each with one of the colors from the palette on them.
Credits
Client:

Mix Magazine ↗

Creative Direction:

Diego Marini, Denize Maaløe

Photography:

Ryan Dorsett

Other projects
UNIQLO-X-KAWS
Uniqlo x KAWSCampaign
KWK pins
Kode with KlossyBrand Strategy, Naming, Visual Identity System
Image showing the pink tube lying on top of the open, flattened packaging.
This PlaceBrand Strategy, Visual Identity System, Packaging, Editorial Content, Tone of Voice
Moxie x
Moxie ScrubsBrand Narrative

This website uses cookies to enhance your browsing experience.

Accept