Live Story

Brand Strategy, Photography, Visual Identity System

Image shows an Instagram feed formatted on a long flowing piece of paper, like a scroll, held by two hands in a fuzzy jacket.
Challenge

Live Story, an editorial commerce platform, tasked YummyColours with revamping its brand narrative, tone of voice and visual identity to successfully present its services and platform within an increasingly crowded competitor landscape.

Solution

The project began with YummyColours formulating strategic insights to guide Live Story’s rebranding specifically for the American market. The result was a focus on clarity of messaging, strengthened case studies, and differentiation of services and features. The first step was nailing down the three brand strengths that make Live Story unique: its human-forwardness, easiness to use, and “aliveness” of product design, with seamless integration into clients’ existing brand platforms.

Image shows a chart comparing Competitors Narrative and the Life Story Narrative.
Image shows white text on a black background reading "Activate your content"
Image shows a hand reaching up through a black and white polka dotted floor holding a table. The hand is reflected on four mirror-surfaced pedestals with white fruit on top of them.
Image shows a line of white shoes with a person wearing one pair in the middle of the line, which is a pair of bright red heels.
Image shows boxes created a scene including red steps with roses, shoes, sunglasses, and a small basketball court, and a speaker.
Image shows a hand reaching up through a hole in the gray floor holding a tube of lipstick. The arm is surrounded by a cluster of gray and white prop hands holding phones that display an image of the lipstick.
Image shows a checkered surface with small icon pieces on it (an arrow, a pie chart, a star, a heart, a location pin, etc.). A tablet with data on it also sits on the board and an arm with a thumbs up hovers over it.
Image shows a grid of images that show the images pictured previously on this page in use as backgrounds for deck slides.
Image shows a laptop sitting on a yellow background surrounded by an arch of 3D phone screens, set up like dominoes with a hand reaching in as though it would knock over the first in the row.
Credits
Client:

Live Story ↗

Creative Direction:

Diego Marini

PM:

Jordan Ross

Strategy:

Carolyn Centeno

Photography:

Diana Corp

Development:

Live Story

Other projects
Plastik-Thumbnail
PlastikVisual Identity
AWE casestudy1
Assistance with EleganceBrand Narrative
Image showing the pink tube lying on top of the open, flattened packaging.
This PlaceBrand Strategy, Visual Identity System, Packaging, Editorial Content, Tone of Voice
Territory Meal Packaging
Territory FoodsBrand Strategy, Visual Identity System, Tone of Voice, Packaging

This website uses cookies to enhance your browsing experience.

Accept