Dear Future

Concept of the Year

YCOY DearFuture
Challenge

Concept of the Year is about creating a collective experience and a catalyst for flexing multidisciplinary imagination. It is an open platform for contributors of all backgrounds—an invitation to explore creativity, think critically, challenge trends, and discover new modes of inspiration. Since 2019, YummyColours has asked open-ended questions about each coming year, generating compelling prompts that coalesce into a comprehensive theme. The outcome becomes the Concept of the Year, an idea that participants are welcome to interpret as they wish.

Solution

The theme of Concept of the Year 2023 is “Dear Future,” an open letter to what’s next on the horizon. It’s a collective curiosity for what it means to “return to the best self”—as individuals and in community. Together, we explore feelings of uncertainty, the excitement of shaking up this snow globe we call life, how to find magic in the mystery, and the relationship between nostalgia and destiny. “Dear Future” takes shape as a physical printed piece, organized into six sections by theme, and a website that includes submissions from 60+ international creators, from writers and activists to scientists, technologists, performers, and photographers.

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AB YCOY-23 01 R2 1
YCOY DearFuture2023 02
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03 BrianneBurnell 1
03 CarrieGravenson 1
BoukRa DearFuture
03 ConnieBakshi 1
YCOY DearFuture2023 04
Social
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YCOY DearFuture2023 03
AB YCOY-23 06 R2 copy
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Credits
Branding & Art Direction:

Mia Le

Type Design:

Mia Le

Book Design:

Diego Marini

Photography:
PM:

Leo Cunningham

Print:

Opero Italia

Select work featured above:

Pearlyn Lii, Brianne Burnell, Carrie Gravenson, Bouk Ra, Connie Bakshi

Other projects

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