wildwonder

Creative Direction

Challenge

Formerly known as Tea Crush, wildwonder started as a tea company based in the Bay Area. The founder, Rosa, wanted to reimagine and extend the brand beyond teas. We provided creative direction and guidance for a full rebrand from naming, brand story, visual direction, packaging design, website, and content direction.

Credits:

Wordmark and Illustration: Olio
Still Life Imagery: Katie Wann
Web Development: Maya Kulkarni

Solution

The brand originated from Rosa watching her grandmother brew tonics with wild herbs that worked wonders for health, and thus, the name wildwonder was born. From playful naming to ingredient-focused photography, we sought ways to elevate the wildwonder brand story and bring their product to life. wildwonder’s super-herb infusions are made from wild plants, medicinal herbs and rare spices from Rosa’s childhood. Each flavor is paired with exploding, colorful illustrations of the wonder’s inside and thoughtful imagery centered on the ingredients. The web experience combines color and product imagery into a scrolling feed of everything wildwonder has to offer.

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