YC Lab

Idea

YummyColours responded to a series of statistics about temporal social issues with a creative project, conceptually and implicitly reflecting meaning in the form of, and between the lines of, stripes. At first glance, the project is just a collection of stripes. More deeply, YummyColours used this aesthetic exercise to visualize the numbers behind such varied topics as global food waste, the accomplishments of Simone Biles, and the Syrian migration crisis.

This project is the agency’s personal response to what they recognized as a difficult year, reckoning with it by bringing attention to topics, articles, and associations they found interesting. Statistical Stripes culminated in a self-published book.