Creative Direction

Based in both NYC and Fukuoka, Japan, Kettl tea is the authority on Matcha and Japanese teas. Kettl has the backing of over 36 Michelin starred chefs including Thomas Keller, Jean Georges, David Bouley, Eiji Icihimura & Daisuke Nakazawa.

We have been working with Kettl since 2018 to create a cohesive brand story reflected through visual direction, packaging, collateral, catalog, store design, product development, content direction, and special collaborations. Recent additions to Kettl include creative direction for the new Bowery location, designs for menu boards, takeaway hot and cold beverage cups and packaging for matcha chocolate bars and tea puddings.

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