Armadio

Visual Identity

Challenge

Armadio.com, a commerce company focused on promoting exclusively Italian leather goods by local independent brands and artisans, needed a rebranding and concomitant revamp of its cross-platform creative content.


Credits

Client: Armadio
Creative Direction: YummyColours
Logo Animation: Erik Righetti
Website Development: Regolo Design
Photography: Loris Pignoletti
Videos: VideoBaker.it
Styling: Francesca Bertini
Make-up: Giulia Cresci

Solution

Armadio means closet, wardrobe, or cupboard in Italian. YummyColours pursued their creative direction for their digital channels with that meaning in mind, working with their team to craft a distinct visual and content-based brand identity. The first step was to clarify and define the positioning and content creation strategy. YummyColours rooted its work in five core principles the brand espoused: quality craftsmanship, modern design, Italian-made, direct-to-consumer model, and fair pricing. Each aspect of the brand’s revised visual identity reflected these values.

Armadio
Armadio17
Armadio19
Armadio20
Armadio18
Armadio16
Armadio9
Armadio14
Armadio13
Armadio10
Armadio15
Armadio3
Armadio12
Armadio2
Armadio4