Armadio.com, a commerce company focused on promoting exclusively Italian leather goods by local independent brands and artisans, needed a rebranding and concomitant revamp of its cross-platform creative content.
Creative Direction: YummyColours
Logo Animation: Erik Righetti
Website Development: Regolo Design
Photography: Loris Pignoletti
Styling: Francesca Bertini
Make-up: Giulia Cresci
Armadio means closet, wardrobe, or cupboard in Italian. YummyColours pursued their creative direction for their digital channels with that meaning in mind, working with their team to craft a distinct visual and content-based brand identity. The first step was to clarify and define the positioning and content creation strategy. YummyColours rooted its work in five core principles the brand espoused: quality craftsmanship, modern design, Italian-made, direct-to-consumer model, and fair pricing. Each aspect of the brand’s revised visual identity reflected these values.