Anchor Light

Visual Identity

Challenge

Film and video production company Anchor Light was looking to revamp their logo to reflect the brand identity, like its name, of a light whose visibility is bright and far-reaching.


Credits

Client: Anchor Light
Creative Direction: YummyColours
Website: anchorlight.com
Development: Half Helix

Solution

YummyColours directed the rebranding of Anchor Light’s monogrammatic logo, producing a text and color study, resulting in a redesign that merged the initials A and L into a boat logotype. As a final touch, YummyColours added a circle icon to symbolize the metaphoric light, bringing the visual identity full circle with the ethos of the company.

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