Adobe tasked YummyColours to visually unify the Creative Residency’s programs aligning the logo and colors dictated by the Adobe Brand team. In doing so, the Residency wanted to redesign their website and messaging to clearly communicate the purpose, structure, and benefits of the programs.
Through collaboration with multiple departments within Adobe, YummyColours aligned the visual branding and messaging that then informed the digital content toolkit for campaigns and website intended to recruit and highlight the Community Fund and Residency programs. This media toolkit included campaign concepts, content deployment calendar, and methods of generation.
Photography and Animations: Aaron Bernstein
Promotional and informational communication around the different programs needed to be made more easily available to potential applicants. We distilled key points about the Abode Creative Residency programs and came up with three types of content to address and convey to potential applicants what the programs are, who can participate in them, how to apply for them, and why creators should apply.