Color Forecasting

Mix Magazine

Idea

Mix Magazine, from trend forecaster Colour Hive, asked YummyColours to share their vision for Spring/Summer 2019 color trends. YummyColours realized they couldn’t conceive of a color palette pinned to any one industry; trends today live in cross-media experiences rather than in specific object. With this in mind, YummyColours crafted their Spring/Summer palette as a multi-sensorial color experience associating each swatch with a color, an emotion, a sound, and an object.

Credits

Concept & Creative Direction: YummyColours
Photo: Ryan Dorsett

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