ENOUGH! Is a gun violence PSA conceived by Ezra Hurwitz and Robert Fairchild as a dance driven anthem for gun safety and arts education. The project was filmed in New York in partnership with Everytown for Gun Safety, and in collaboration with singer/songwriter Sia, visual artist Marcel Dzama, choreographer James Alsop and the students & staff of National Dance Institute. YummyColours provided enganging and appropriate visual direction for a timely, serious topic. Environmental graphics include messages like "YOUR FUTURE, YOUR VOTE!", "RISE, MARCH, VOTE", and "ELECTIONS VOTE FOR A BETTER FUTURE". YC also developed the motion graphic typography, as well as direction for the final scene revealing the word, ENOUGH, with orange ballons.